Hey everyone! Since it is LoveFox Papery's very first blog post, I thought it was appropriate to write about how I got started and where I am today. Kind of a history lesson of LFP, except there will not be a quiz afterward... or will there? ;)
The first grassroots of LoveFox Papery began to grow during the planning of my own wedding in October 2015. Having a graphic design background, I knew there was no way I would ever let someone else design my wedding invitations (and save the dates, and programs, and menus, and signage). So, I began the process of designing and printing my own paper goods and LOVED working in a wedding setting.
My current job as an in-house graphic designer for a landscape architecture company, though it was great, was far removed from designing for a wedding. My graphic design style (even when I was a lowly college student) was always whimsical, playful and airy. It's super difficult to design for a serious meeting when your style wants to bloom into a swirling, floral element! It was an awesome feeling to get to use my inherent style and apply it to something that was real.
Once my wedding was over, I felt a design void in my life that I had not felt before. I craved coming up with wedding-inspired paper goods! So, I knew that I wanted to keep going and design for other people who might like my style. Thus, my little Etsy shop began!
LoveFox Papery was founded in San Diego, California as a tiny side job. When my husband got a job on the East Coast, LoveFox Papery came with me and is now my full time job. You'll notice that when LFP began, my designs did not incorporate hand-lettering (you'll still see photos of our work without it, because I still love how all these designs came out!). Now, LFP's focus is shifting to hand-lettering only... so we are slowly adding new items to the shop!
This is an exciting time for LFP and I'm so happy that you guys are following along with me!